Families are at the core of everything we do at Electric Jukebox. Our wonderful team have poured love, sweat and long hours, (ironically away from their children) into building ROXI to ensure it becomes the ultimate family music experience at home. Now it’s time to reflect and review.
We’ve launched ROXI in the UK and US, and have had a lot of lovely reviews about our little music hub. We always love reading articles from esteemed journalists from across the globe, but sometimes, there’s nothing quite like the honesty of your own children. Will our singalong karaoke-style feature hit the high notes with the pre-schoolers?
Meet the children of Electric Jukebox employees, and read their raw, unfiltered views and reviews of ROXI:
Ellis (age 4) – son of Chief of Marketing, Paul Johnson:
“Daddy, can me and Eden do a singing show for you and mummy?” Before responding, Ellis, and brother Eden dress up like a Michael Jackson -Italian Mafia mash-up. “Hahahaha, if I eat my dinner can I play after dinner as well?”
We’ve realised early on, the editorial focus of a 4 year old is limited. But we’d like to assume Ellis and Eden would have given 5 stars if they understood the intricacies of established product rating systems. Ellis and Eden continue to dance around together until dinner. And after.
Max (age 4) – son of Chief Technical Officer Andy Tennison:
Max is known for his iPad obsession. Andy was keen to get him playing with his sister for once. Cue Andy holding ROXI. “Daddy, what’s that?” Max enquires. Andy proceeds to set up ROXI. Two minutes pass…
“Daddy is it magic?” Max asks. “Yes Max, and your daddy built it.” Andy replies. Max looks confused, and then exclaims,“You’re a witch?”
To this day, Max thinks his dad is a witch, and he will no longer take part in any more of my blog posts. Max loves listening to music on ROXI, and even shares it with his sister (sometimes).
Emily (age 3) – daughter of Head of Design, Rumel Rahman:
“I found Moanaaaaaaaaaaaa.”
Emily proceeds to sing Moana. We’re not sure if Emily can read the on-screen lyrics, but this seems irrelevant. A 3 year old has learned how to voice search and play Moana from our music catalogue. My nan can’t even use a mobile phone.
Sophie & Lottie (ages 4 and 2) – nieces of Emma Waller, PR Exec:
Sophie doesn’t shy away from her job of reviewing, “I like the red remote. I like the way the music plays when I tell it to. I don’t like that mummy sings with me, because she doesn’t sound good. But I like it when daddy sings with me.”
‘Mummy’ won’t be happy when she sees this – sorry Jenny! Lottie can’t really form sentences yet, but bounces along happily with her sister who plays Trolls.
ROXI review complete. We have 3 conclusions:
1. Kids might not be the most eloquent of reviewers.
2. This could have gone a lot worse. Phew.
3. Kids love ROXI.
Find out 7 reasons why Electric Jukebox is changing streaming, here.